Hard Rock Cumberland Hotel
The new Hard Rock Hotel in London will be integrated into the existing Cumberland Hotel at Marble Arch. We are working with Scott Brownrigg we have been appointed to consider the primary entrance and ground floor guest experience, BECK Interiors are masterminding the build. The redevelopment will see two new vibrant bars and a Hard Rock Cafe® added to the 1,000 bed hotel. Scott Brownrigg’s concept for the interior design has been inspired from the heritage of the existing building, built in the mid 1700’s. Reimagined in a contemporary way, the design draws inspiration from the iconic music and fashion fundamental to the Hard Rock brand. The Ground Floor comprises a Lobby, Rock Shop®, Rock Royalty Lounge, Lobby Bar, Cocktail Bar and the Hard Rock Cafe®, which includes a stage for musical performances.
We are working on the detailing and installing Jansen steel doors, external screens and windows.